5 Ways Video Content Marketing Can Accelerate Your Brand In 2020

As we delve deeper into the 21st century, it is becoming evident that video content marketing is swiftly becoming an effective methodology of digital marketing. Is your business taking advantage? If not, come take a read of how it can give your brand a boost in 2020.

Most of us know what content marketing is, but the concept of video marketing bothers most of us. What is it? How do we do it? Does it offer our business any benefits, and are we already using it without knowing? You will get the answers to all your questions in this article.

We have come far from those really pushy sales messages. Now we interact with our clients, we build our trust, and we make connections; this is how marketing is done nowadays.

How do we communicate with our prospects and customers? Through quality content that is spread on our websites, blogs, and social media accounts. This content can be in the form of text, pictures, or videos. But today, our focus is only on video content marketing. So, let’s learn a thing or two about it.

What is Video Content Marketing?

Just like traditional content marketing, video content marketing is the process of making unique, informative, and relevant content, which puts the needs and wants of the buyers first, thus, helping you to convert the visitors into customers and customers into returning buyers.

Videos are the best way to grab your user’s attention because it is easy to watch and listen information rather than reading it. This makes video content marketing one of the most powerful marketing strategy, and when done right, can bear remarkable benefits for your business.

While creating content for your video content marketing, you need to find different ways and concepts through which you can integrate the video with other forms of content like blog posts, images, etc. You need to make videos that are relevant to your campaign and, in the meanwhile, are interesting to hold the viewer’s interest. Only then, you would be able to convert a random viewer into your loyal customer.

Types of Marketing Videos

Now that you know what content marketing is, you must be thinking about creating content for your business. But before you begin filming, let’s take a look at some of the types of marketing videos that you can make.

Demo Videos: These videos can give a demo of your business services and products. Let’s assume; you have a software that you want to sell, make videos in which you guide your viewers about how they can use the software and its different features.

Brand Videos: Brand videos are best when it comes to telling the audience about your company’s vision and mission. Come up with an interesting concept in which you try to create awareness about your brand in the most creative way possible.

Event Videos: Let the audience know what is happening in your company. Tell them about how you keep your employees active and energetic by arranging different sports events and other fun activities. If your business has a cooperative background, make videos about the presentations, fundraisers, or any other event that you host.

Expert Interviews: These videos are the best way to create trust and credibility among your audience. Let them know that you have experts and thought leaders on board.

Explainer Videos: In this type of video, you can tell the viewers how your product or services can solve their relevant problems. This will give them the motive to buy from you, and you will start achieving more conversions.

Live Videos: Use live videos to give viewers a backstage tour of your company. Let them know what happens while making your products and services. This will also help you engage your viewers for a longer time, plus curious viewers will leave their queries in the comments section.

5 Reasons How Video Content Marketing Can Accelerate Your Brand.

Video Content Marketing is the new big thing when it comes to growing your online business. It has tons of benefits for your business. If you have an online business, now is the right time to start your video content marketing campaign, the following are the five reasons why:

More Conversions and Sales

Videos can help you to increase your conversion rate and ultimately make more sales. Studies show that if you are selling a product, and you have a video on your landing page that is featuring that product, the conversion rate can go as high as 80%.

Videos can also result in direct sales. Studies have shown that almost 74% of the viewers that watched an explainer-video of a product ended up buying it. These facts are enough to highlight the importance of video content marketing for your business.

More ROI

Videos has proven to show more ROI, as 83% of businesses claimed to get benefit from them. Although video making is time consuming and even require you to throw in some cash, but the results are worth it. And as the technology is advancing, video editing is becoming easy and you can even edit on your smartphones as well. Remember, it is the quality of content that matters not the quality of video.

Builds Trust

When you are able to build trust among your viewers, they will automatically flock into your website, and the chances of conversions will rise significantly. Thus, your target should be building trust and credibility among your viewers. DonÔÇÖt sell them, give them interesting and useful information, and they will come to you themselves. And when it comes to building trust, what could be better than using videos to spread the message as it will engage the viewers emotionally.

Search Engines Likes Videos

When you have featured videos on your webpage, the time spent by an average visitor increases, and when more people spend time on your website, it will signal the search engines about the presence of quality content. In fact, your chances of ranking on the first page of Google go up by 53% if you have a video on your website. And since Google has taken over YouTube, this love for videos is justifiable. Once you get on the first page, your conversions will go up like never before.

Video Encourages Social Shares

In this world of social media, if people share your video on social media then you will get you a lot of traffic. Almost every social media platform allows videos to be shared. So, make sure you create entertaining and fun videos that people will share with their friends and in this, you will be able to create brand awareness. YouTube is the second most popular social network; getting social shares can prove to be a game-changer for your business.

How to Make the Most Out of Video Marketing for Your Business?

If you want to grow your business online, then you need to have online marketing strategies in place. But launching a marketing campaign is not enough; you need to work hard to make it a success. Remember there are no shortcuts, you need to spend your time money and effort if you want to achieve something. The following are some tips that will help you make the most out of video marketing for your business.

Center your video around a story, not the sale: your main objective must be to grab your viewers’ attention. If you directly urge them to make a purchase, they will definitely run away. So, you should always come up with a story about your product or service and center your video around it. Make it appealing to the needs and desires of your viewers.

Make a solid intro to your video: Most of the viewers are not going to stick to your video for more than 10 seconds. So, 10 seconds is all you have; come up with an interesting intro that can hold the attention of the viewer. You can always start the video with intriguing questions at the start that are relevant to the topic.

Be Creative, you humor: This is very important if you want the viewers to stick to your video. Try not to be boring, use humor to make the video interesting. You can even write catchy captions that will intrigue the visitors to watch the whole video. Once they watch the video, chances of conversions will increase massively.

Optimize your video for SEO: Who would not want their video to reach the maximum number of people. For this, you need to optimize your video for SEO. Write meta descriptions using keywords, enable embedding on your video to receive inbound marketing links.

Measuring Performance of Video Marketing Campaigns

As there are different types of videos on different platforms, measuring the performance of your video marketing campaign is very tricky. There no such standard to measure the performance, and the Key Performance Indicators (KPI) are different for every platform. This is why, before launching your video marketing campaign; you need to ask yourself some questions:

  • What do you want to achieve from this campaign?
  • What KPIs would you use?
  • What would be the perfect video analytics to measure your KPIs?
  • How are you going to optimize your videos?

But to answer all these questions, you need to have common knowledge about ways to measure the performance of a video marketing campaign. The following are the five most commonly used ways to measure video marketing.

View count: It is the simplest way to measure the performance of a video marketing campaign. View count is nothing but the number of people that have watched a video.

Play rate: Play rate is the ratio of the number of people that watched the video to the number of the people to whom the video reached. If you have a low play rate, that means your video is not attracting many viewers.

Watch rate: Watch rate tell that for how long people are watching the video. Do they play and stop in the first 10 seconds, or are they making all the way till the end? If you watch rate is low, then you need to make your videos more interesting; probably ad an interesting intro.

Clickthrough rate: If you have added a link to your webpage in the video, then clickthrough rate shows how many people actually made the call to action and visited your webpage. This metric is essential for people who post on social media platforms like Facebook and YouTube just to drive traffic back to their websites.

Conversion rate: Last but not least, conversion rate, which is undoubtedly the most important metric for measuring performance of any of your video marketing campaign. It tells how many viewers converted into your customers after watching your videos.

Final Words

Growing your business online is not a piece of cake; it requires time, effort, and money. There are different marketing techniques, and video content marketing is definitely one of the most effective ones. In this article, we tried to tell you everything you need to know about video content marketing along with 5 reasons how this form marketing can accelerate your business. We hope this article was helpful to you and we wish you luck for your online marketing endeavors.

If you do seek a digital marketing consultant to undertake your digital marketing services for you then please do get in touch.


5 Ways Video Content Marketing Can Accelerate Your Brand In 2020

121 thoughts on “5 Ways Video Content Marketing Can Accelerate Your Brand In 2020

  1. I just could not go away your website prior to suggesting that I extremely enjoyed the usual info a person provide on your visitors? Is gonna be again incessantly in order to inspect new posts| Imogen Whit Dail

  2. Magnificent site. Lots of useful information here. I am sending it to a few friends ans additionally sharing in delicious. And naturally, thanks in your sweat!| Francene Laird Valentina

  3. Hello there! I just would like to give you a big thumbs up for the excellent information you have got right here on this post. I will be returning to your site for more soon. Vallie Clare Calvano

  4. Fantastic site. Plenty of helpful info here. I am sending it to several buddies ans also sharing in delicious. And naturally, thanks in your effort! Biddie Alric Betteann

  5. I was pretty pleased to uncover this great site. I wanted to thank you for your time for this particularly fantastic read!! I definitely savored every little bit of it and i also have you book-marked to see new things in your site. Nerty Craig Monarski

  6. Hello! This is my 1st comment here so I just wanted to give a quick shout out and say I truly enjoy reading through your posts. Can you recommend any other blogs/websites/forums that cover the same subjects? Thanks for your time! Lesli Mitchael Terence

  7. Having read this I thought it was very informative. I appreciate you finding the time and energy to put this informative article together. I once again find myself spending a significant amount of time both reading and posting comments. But so what, it was still worthwhile! Alikee Tedd Halsy

  8. Howdy! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading through your articles. Can you suggest any other blogs/websites/forums that deal with the same subjects? Many thanks! Celinda Patty Baggott

  9. Your object lesson with the nesting dolls really ministered to me, and I plan to share it with my teenage grandchildren. You mentioned there was a Part 2. Where can I find that? Odelinda Alwyn Patterson

  10. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100 sure. Any suggestions or advice would be greatly appreciated. Kudos| Juli Gabriello Posner

  11. Your style is unique compared to other folks I have read stuff from. Thank you for posting when you have the opportunity, Guess I will just book mark this blog. Dyana Irv Seigler

  12. Everything is very open with a really clear description of the issues. It was really informative. Your website is very helpful. Thank you for sharing! Elna Georas Kolosick

  13. Nice post. I learn something new and challenging on blogs I stumbleupon everyday. It will always be interesting to read through articles from other authors and practice a little something from other websites. Tarra Gabby Lightman

  14. Excellent post. Keep writing such kind of info on your blog.

    Im really impressed by it.
    Hey there, You have performed an incredible job.
    I’ll definitely digg it and in my opinion suggest to my friends.
    I am sure they will be benefited from this web site.

  15. An outstanding share! I’ve just forwarded this onto a colleague who
    had been doing a little homework on this. And he actually ordered me
    lunch simply because I discovered it for him… lol.

    So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to talk about this issue here on your blog.

  16. Good day! I know this is somewhat off topic but I was wondering if you knew
    where I could find a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having trouble
    finding one? Thanks a lot!

  17. Oh my goodness! Impressive article dude! Many thanks, However I am
    going through problems with your RSS. I don’t
    know why I cannot subscribe to it. Is there anyone else having similar RSS issues?
    Anyone that knows the solution can you kindly respond?
    Thanx!!

  18. you are truly a excellent webmaster. The web site loading velocity is amazing.
    It kind of feels that you are doing any unique trick.
    Also, The contents are masterwork. you’ve done a wonderful activity on this subject!

  19. Hey I know this is off topic but I was wondering if you knew of any widgets I
    could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me
    know if you run into anything. I truly enjoy reading your blog and I look forward to your
    new updates.

  20. I’m curious to find out what blog platform you happen to be utilizing?
    I’m having some small security issues with my latest blog and I’d like to
    find something more safeguarded. Do you have any solutions?

  21. Hi, I do believe this is a great website. I stumbledupon it ­čśë I will revisit
    yet again since I book marked it. Money and freedom is the
    best way to change, may you be rich and continue to guide other people.

  22. Excellent blog you have here but I was curious if
    you knew of any message boards that cover the same topics discussed here?
    I’d really like to be a part of community where I can get feed-back from other experienced individuals that share the
    same interest. If you have any suggestions, please let me know.
    Thank you!

  23. You actually make it seem so easy with your presentation but I find this topic to be really something which I
    think I would never understand. It seems too complicated and
    extremely broad for me. I am looking forward for your next post,
    I will try to get the hang of it!

  24. My spouse and I stumbled over here from a different website and thought I should check
    things out. I like what I see so now i am following you.
    Look forward to finding out about your web page yet again.

  25. You are so interesting! I do not suppose I have read a
    single thing like this before. So nice to discover somebody with original thoughts on this subject.
    Really.. many thanks for starting this up.

    This site is something that is required on the internet,
    someone with a little originality!

  26. Do you have a spam issue on this site; I also am a blogger, and I was
    wanting to know your situation; many of us have created some nice methods and we are looking
    to trade methods with other folks, please shoot me an e-mail if interested.
    0mniartist asmr

  27. Thanks for ones marvelous posting! I quite enjoyed reading it, you happen to be a
    great author. I will be sure to bookmark your blog and may come back in the foreseeable future.
    I want to encourage continue your great writing, have a nice weekend!
    asmr 0mniartist

  28. For newest information you have to pay a quick visit web and on web I found this web site
    as a best site for most up-to-date updates. asmr 0mniartist

  29. of course like your web-site however you need to test the spelling on several of
    your posts. Many of them are rife with spelling problems
    and I to find it very troublesome to inform the truth
    then again I will certainly come back again. asmr 0mniartist

  30. An impressive share! I have just forwarded this onto a
    coworker who has been doing a little research on this.
    And he actually ordered me dinner due to the fact that I stumbled upon it for him…
    lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanx for spending some time to discuss this issue here on your internet
    site.

  31. I do not know if it’s just me or if perhaps everybody
    else encountering problems with your blog. It appears as though some of the text in your posts are running off the screen. Can someone else please comment and
    let me know if this is happening to them as well? This could be a issue with my internet browser because I’ve had this happen before.
    Kudos

  32. Amazing things here. I am very happy to look your post. Thank you a lot and I’m taking a look forward to touch
    you. Will you please drop me a mail?

  33. It’s appropriate time to make some plans for the future and
    it is time to be happy. I have read this post and if I could I wish to suggest
    you few interesting things or advice. Perhaps
    you could write next articles referring to this article.
    I wish to read more things about it!

    buy delta 8 THC area 52 – buy delta 8 THC area 52

    buy delta 8 THC area 52 – Area 52 delta 8 carts

    delta 8 THC area 52 – area 52 delta 8 THC products

    delta 8 THC for sale area 52 – area 52 delta 8 THC products

    delta 8 area 52 – delta 8 area 52

  34. Instagram takip├ži kasmak hi├ž bu kadar keyifli olmam─▒┼čt─▒. ─░nsanlar instagram takip├ži say─▒s─▒n─▒ artt─▒rmak i├žin sisteme giri┼č yap─▒yor ve say─▒s─▒z arac─▒n yer ald─▒─č─▒ sosyal medya paneli ├╝zerinden limitsiz instagram takip├ži hilesi yapabiliyor. Sende e┼čsiz maceradan ve pop├╝lerlikten uzak kalmamak i├žin hemen https://bit.ly/takipci-kasma-hilesi adresine gir ve instagram takip├ži kazan!

  35. I don’t know whether it’s just me or if perhaps everybody else experiencing issues with your site.
    It seems like some of the text in your content are running off the screen.
    Can someone else please comment and let me know if this is happening to them as
    well? This may be a problem with my browser because I’ve had this happen before.
    Appreciate it

    delta 8 carts Area 52 – delta 8 carts Area 52

    delta 8 carts Area 52 – buy delta 8 THC area 52

    Area 52 delta 8 carts – Area 52 Delta 8 THC

    delta 8 area 52 – Area 52 Delta 8 THC

    buy delta 8 THC area 52 – Area 52 delta 8 carts

  36. Takip├ži say─▒n─▒za yak─▒n ┼čekilde payla┼č─▒mlar─▒n─▒za da be─čeni gelmelidir.
    Takip├ži say─▒n─▒za orant─▒l─▒ bir ┼čekilde instagram be─čeni
    al─▒rsan─▒z e─čer payla┼č─▒mlar─▒n─▒z daha h─▒zl─▒ bir ┼čekilde ke┼čfete d├╝┼čecektir.
    hemen instagram be─čeni sat─▒n almak i├žin ziyaret edebilirsiniz https://bit.ly/instagrambegenisatinal

  37. Firmalar─▒n takip├ži sat─▒n alma sebeplerinin arkas─▒nda prestijlerini art─▒rmak yat─▒yor. ├çok fazla takip├žinin olmas─▒ markan─▒n daha fazla bilindi─či imaj─▒n─▒ yaratsa da marka bilinirli─činiz ger├žek anlamda sadece bir say─▒dan olu┼čacakt─▒r. Markaya de─čer katan ger├žek kullan─▒c─▒lard─▒r.

  38. I do not know if it’s just me or if perhaps everybody else encountering issues with
    your website. It appears as though some of the text in your posts are running off the screen.
    Can someone else please comment and let me know if this is happening to them as
    well? This may be a problem with my web browser because I’ve had this
    happen previously. Thanks

  39. Woah! I’m really digging the template/theme of this website.

    It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between superb usability and visual appearance.
    I must say that you’ve done a great job with this.
    Additionally, the blog loads very fast for me on Safari.
    Exceptional Blog!

  40. Greetings I am so delighted I found your blog, I really found you by
    accident, while I was browsing on Aol for something else,
    Anyways I am here now and would just like to say thanks a lot for a incredible post and a all round
    entertaining blog (I also love the theme/design), I donÔÇÖt have time to go through it all
    at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back
    to read more, Please do keep up the great work.

  41. Its such as you read my mind! You seem to know
    a lot about this, like you wrote the e book in it or something.
    I feel that you just could do with a few % to power the message house a bit,
    but other than that, that is wonderful blog.

    A fantastic read. I’ll certainly be back.

  42. The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. WeÔÇÖd turn before long into thick woods and travel through narrow, winding roads until we reached her familyÔÇÖs cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    ÔÇťThereÔÇÖs good wifi and okay reception at the cabin,ÔÇŁ sheÔÇÖd told me, ÔÇťbut you canÔÇÖt get there unless you know the way.ÔÇŁ
    https://txt.fyi/-/2129/748ae018/
    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off ÔÇťthe best summer everÔÇŁ with a week long stay at AlexisÔÇÖs family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

  43. Hello! This is kind of off topic but I need some guidance from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but I can figure things out pretty
    quick. I’m thinking about creating my own but I’m not sure where to start.
    Do you have any points or suggestions? Cheers

  44. Its like you read my mind! You appear to know so much
    about this, like you wrote the book in it or something. I think that you could do with a
    few pics to drive the message home a bit, but other than that,
    this is magnificent blog. An excellent read. I’ll certainly be
    back.

  45. Hi there this is kinda of off topic but I was
    wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding skills so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  46. Ahaa, its pleasant discussion on the topic of this piece of writing at this place at this
    blog, I have read all that, so at this time me also commenting
    here.

  47. Do you mind if I quote a few of your posts as long as I provide
    credit and sources back to your site? My blog site is in the very same niche as yours
    and my visitors would really benefit from some of the information you present here.
    Please let me know if this ok with you. Thanks!sites.google.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top
Open chat
0

Your Cart